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Think.
Think creatively.
Think critically.
Think consciously.
Thinking MU has put a steak in the ground that’s simple.
Think.
Think about what you are doing.
We can have our cake and eat it.
We are the cake.
Sustainability, creativity, fashion go hand in hand.
This is the movement.
Go think.
Thinking MU.
Thinking MU latest
Thinking MU crafts
Thinking MU still uses a range of unsustainable materials in a small minoirty of their products - elastic waste bands, metal zippers, up to 30% polyamide per product (pp), up to 4% elastane pp, up to 51% polyester pp, up to 3% lycra pp, up to 50% cotton pp, up to 3% Nylon pp. They're transparent about this.
We’re here to celebrate the products that are using sustainable materials and leading the way with a fashion first approach.
Look for the below materials when you buy.
ORGANIC COTTON
What: cotton that uses 80-90% less water and reduces pollution - minimising soil degradation.
How: grown without pesticides and synthetic fertilisers.
Reduces chemical & water usage
Protects bio-diversity
ALPACA WOOL
What: wool derived from Alpaca’s it’s great for allergies and the environment, when compared to regular wool.
How: lighter grazing impact protecting the soil, whilst producing less methane and needing fewer harsh chemicals and water in production.
Reduces chemical & water usage
Recyclable & biodegradable
SHEEP’S WOOL
What: a biodegradable material from a renewable source often used to make sweaters and jackets.
How: made through a simple process of shearing to spinning and weaving.
Reduces chemical & water usage​
Recyclable & biodegradable
HEMP
What: Hemp is a cotton like material. It has been used to make clothes for over a thousand years.
How: made from the Cannabis sativa plant, grown with minimal irrigation & naturally pest resistant requiring much less chemicals / fertilisers.
Reduces chemical & water usage​
Protects bio-diversity
VISCOSE / RAYON
What: a cheaper version of TENCEL, Viscose or Rayon is semi-synthetic often used to make activewear & underware.
How: derived from wood pulp uses harsher and cheaper chemicals in it’s production than TENCEL or Modal.
Reduces chemical & water usage​
Recyclable & biodegradable​
SHEEPSKIN
What: typically a byproduct of the meat industry, it has 2 parts - the wool (furry outer layer) & the leather (tougher inner layer).
How: made through a tanning process, sustainability is dependent on the use of alternative (synthetic chemical free) tanning agents.
Biodegradable
Can still use some harsh chemicals
REFIBRA
What: a trademarked premium type of recycled cotton created by the company Lenzing.
How: pre-consumer & post consumer cotton waste is recycled into pulp and combined with wood pulp to create a lyocell semi-synthetic fibre.
Reduces chemical & water usage
Reduces (landfill) waste
RECYCLED COTTON
What: cotton made from per-consumer waste (eg. offcuts) and post-consumer (eg. unwanted garments).
How: is a process of sorting, cleaning, shredding and spinning to recycle the cotton.
Reduces (landfill) waste
Less energy consumption
RECYCLED POLYESTER
What: A fabric made from recycled plastic often used for swimwear & activewear.
How: primarily using waste plastic bottles, the material is melted down (using some harsh chemicals) and recycled.
Reduces (landfill & ocean) waste
​Still releases microplastics
RECYCLED ACRYLIC
What: a synthetic material made from recycled plastic mimicking the texture of wool.
How: primarily using old acrylic products, the material is melted down (using some harsh chemicals) and recycled.
Reduces (landfill & ocean) waste
Still releases microplastics / uses some harsh chemicals