The hemp revolution has begun.
Question everything.
AFENDS is the bad boy of sustainable fashion.
The bad boy of fashion.
A platform for creativity. An attitude.
The purpose is serious, the attitude is fresh.
Create not destroy, and with AFENDS do it with attitude.
Fashion first.
AFENDS crafts
AFENDS uses between 5-20% elastane in small minority of their products. They’re transparent about this.
We’re here to celebrate the products that are using sustainable materials and leading the way with a fashion first approach.
Look for the below materials when you buy.
HEMP
What: hemp is a cotton like material. It has been used to make clothes for over a thousand years.
How: made from the Cannabis sativa plant, grown with minimal irrigation & naturally pest resistant requiring much less chemicals / fertilisers.
Reduces chemical & water usage​
Protects bio-diversity
LINEN
What: a natural fibre from a renewable source that’s both light, breathable and durable.
How: derived from the flax plant linen is biodegradable and requires 10 times less water than cotton while minimising chemical use.
Reduces chemical & water usage​
Recyclable & biodegradable
ORGANIC COTTON
What: cotton that uses 80-90% less water and reduces pollution - minimising soil degradation.
How: grown without pesticides and synthetic fertilisers.
Reduces chemical & water usage
Protects bio-diversity
CUPRO
What: a form of cotton waste that is used to make silky dresses and blouses.
How: made from dissolving cotton linter (silky cottonseed fibres) in a copper & ammonia solution - creating material fibres.
Reduces chemical & water usage
Less energy consumption
TENCEL
What: is a type of lyocell, a semi-sythentic material often used to make activewear & underware.
How: using eucalyptus trees, it’s made by dissolving wood pulp in a non-toxic solvent - creating fibres.
Reduces chemical & water usage​
Protects bio-diversity
VISCOSE / RAYON
What: a cheaper version of TENCEL, Viscose or Rayon is semi-synthetic often used to make activewear & underware.
How: derived from wood pulp uses harsher and cheaper chemicals in it’s production than TENCEL or Modal.
Reduces chemical & water usage​
Recyclable & biodegradable​
MODAL
What: is a semi-synthetic material often used to make activewear & underware.
How: using beech trees it has harsher chemicals in it’s production than alternatives like TENCEL but is an imporvemnt on visocse.
Reduces chemical & water usage
Recyclable & biodegradable
RECYCLED COTTON
What: cotton made from per-consumer waste (eg. offcuts) and post-consumer (eg. unwanted garments).
How: is a process of sorting, cleaning, shredding and spinning to recycle the cotton.
Reduces (landfill) waste
Less energy consumption
RECYCLED POLYESTER
What: a fabric made from recycled plastic often used for swimwear & activewear.
How: primarily using waste plastic bottles, the material is melted down (using some harsh chemicals) and recycled.
Reduces (landfill & ocean) waste
​Still releases microplastics
RECYCLED NYLON
What: nylon made from pre-consumer waste (eg. offcuts) and / or post-consumer waste (eg. old fishing nets).
How: a process of sorting, shredding, melting and spinning into a recycled fibre.
Reduces (landfill & ocean) waste
​Still releases microplastics