THE ORGANICS
HEMP
What: Hemp is a cotton like material. It has been used to make clothes for over a thousand years.
How: made from the Cannabis sativa plant, grown with minimal irrigation & naturally pest resistant requiring much less chemicals / fertilisers.
Reduces chemical & water usage​
Protects bio-diversity
LINEN
What: a natural fibre from a renewable source that’s both light, breathable and durable.
How: derived from the flax plant linen is biodegradable and requires 10 times less water than cotton while minimising chemical use.
Reduces chemical & water usage​
Recyclable & biodegradable
ORGANIC LINEN
What: a natural fibre from a renewable source that’s produced organically to create a light and durable material.
How: the flax is grown without any fertiliser or harmful chemicals, making it different to regular linen, requiring even less water to produce.
Reduces chemical & water usage
Recyclable & biodegradable
ORGANIC COTTON
What: cotton that uses 80-90% less water and reduces pollution - minimising soil degradation.
How: grown without pesticides and synthetic fertilisers.
Reduces chemical & water usage
Protects bio-diversity
RWS CERTIFIED MERINO WOOL
What: Responsible Wool Standards (RWS) merino wool is high quality wool, known for it's finer and softer fibres, that minimises the damage to the environment.
How: using merino sheep this type of wool prioritises sustainable land management protecting soil health and reduces harmful fertalisers and chemicals.
Reduces chemical & water usage
Protects bio-diversity
ALPACA WOOL
What: wool derived from Alpaca’s it’s great for allergies and the environment, when compared to regular wool.
How: lighter grazing impact protecting the soil, whilst producing less methane and needing fewer harsh chemicals and water in production.
Reduces chemical & water usage​
Protects bio-diversity
SHEEP'S WOOL
What: a biodegradable material from a renewable source often used to make sweaters and jackets.
How: made through a simple process of shearing to spinning and weaving.
Reduces chemical & water usage​
Recyclable & biodegradable
SHEEPSKIN
What: typically a byproduct of the meat industry, it has 2 parts - the wool (furry outer layer) & the leather (tougher inner layer).
How: made through a tanning process, sustainability is dependent on the use of alternative (synthetic chemical free) tanning agents.
Biodegradable
Recyclable & biodegradable
NATURAL BUTTONS
What: responsibly sourced natural buttons to replace zips.
How: often made from agoya shell, mussel shell or corozo.
Reduces chemical & water usage
Recyclable & biodegradable
NATURAL RUBBER ELASTIC
What: sustainable sourced natural rubber to be used in place of synthetic elastic.
How: focus on minimising deforestation and the use of agroforestry, integrating ruber tress with other crops / tress to help maintain biodiversity.
Reduces chemical & water usage
Protects bio-diversity
THE SEMI-SYNTHETICS
LENZING ECOVERO VISCOSE
What: a more premium & sustainable alternative to viscose, a cotton substitute.
How: sourcing wood pulp from sustainably managed forests while using 50% less water and chemicals than regular viscose.
Reduces chemical & water usage
Biodegradable
VISCOSE / RAYON
What: a cheaper version of TENCEL, Viscose or Rayon is semi-synthetic often used to make activewear & underware.
How: derived from wood pulp uses harsher and cheaper chemicals in it’s production than TENCEL or Modal.
Reduces chemical & water usage​
Recyclable & biodegradable​
TENCEL
What: is a type of lyocell, a semi-sythentic material often used to make activewear & underware.
How: using eucalyptus trees, it’s made by dissolving wood pulp in a non-toxic solvent - creating fibres.
Reduces chemical & water usage​
Protects bio-diversity
MODAL
What: is a semi-synthetic material often used to make activewear & underware.
How: using beech trees it has harsher chemicals in it’s production than alternatives like TENCEL but is an imporvemnt on visocse.
Reduces chemical & water usage
Recyclable & biodegradable
CELIUM
What: a high quality bacteria based leather alternative known as a ‘cellulosic fibre’.
How: made by a process of bacterial fermentation, which is then manipulated to create leather like sheets.
Reduces carbon emissions
Recyclable & biodegradable
OHOSKIN
What: a high quality vegan leather alternative using Sicilian orange & cactus byproducts.
How: using completely biodegradable components while reducing harmful chemicals.
Reduces chemical & water usage
Biodegradable
VEGEA
What: a high quality leather alternative using waste from wine grapes.
How: minimises energy, water & chemical use when compared to traditional leather.
Reduces chemical & water usage
Reduces carbon emissions
OLEATEX
What: a high quality vegan leather alternative using olive oil byproducts.
How: taking waste materials from olive oil production it’s completely biodegradable & reduces harmful chemicals.
Reduces chemical & water usage
Biodegradable
PELINOVA
What: a high quality leather alternative using a combination of recycled leather & semi-synthetic Tencel fibres.
How: using 70% less water while minimising energy & chemical use when compared to traditional leather.
Reduces chemical & water usage
Less energy consumption
NAIA ACETATE
What: a more premium & sustainable alternative to acetate, a silk substitute.
How: sourcing wood pulp from sustainably managed forests while reducing water, energy and chemical consumption.
Reduces chemical & water usage
Biodegradable
SAVIAN
What: a range of plant based sustainable & high quality materials used as a fur alternative.
How: using plant based fibres like nettle, hemp & flax the production process minimises chemicals, energy & water use.
Reduces chemical & water usage
Biodegradable
TEX2TEX
What: a premium type of recycled polyester made solely from textile waste.
How: uses an innovative piece of technology to break down the polyester into finer fibres that can be spun into premium yarn.
Reduces (landfill) waste
Still releases microplastics
BIO BASED MATERIAL
What: from renewable sources like plants and microorganisms (fungi / bacteria) - it’s often a semi-synthetic material.
How: goes through a complicated process of fermintation & chemical modification to create usable materials like bio-plastic.
Reduces (landfill & ocean) waste
Still releases microplastics
LYOCELL
What: a broad term for semi-synthetic materials made from wood pulp used to make activewear, TENCEL being a premium type of Lyocell.
How: using oak or birch it’s made by dissolving wood pulp in a non-toxic solvent - creating fibres.
Reduces chemical & water usage​
Recyclable & biodegradable
ACETATE
What: a semi-synthetic material made from either wood pulp or cotton linter, often used to create lingerie or dresses & scarves.
How: a chemical process using acetic acid to dissolve the raw material and create fibres.
Potential for biodegradability
Still releases microplastic
THE RECYCLED
CURCULOSE
What: a type of premium recycled cotton made completely from post consumer waste (old clothes).
How: a more efficient way of breaking down old cotton clothes that both recycles waste & minimises water, chemical and energy use.
Reduces chemical & water usage
Less energy consumption
RECYCLED POLYAMIDE
What: nylon made from pre-consumer waste (eg. offcuts) and / or post-consumer waste (eg. old fishing nets).
How: a process of sorting, shredding, melting and spinning into a recycled fibre.
Reduces (landfill & ocean) waste
Still releases microplastics
RECYCLED COTTON
What: cotton made from per-consumer waste (eg. offcuts) and post-consumer (eg. unwanted garments).
How: is a process of sorting, cleaning, shredding and spinning to recycle the cotton.
Reduces (landfill) waste
Less energy consumption
RECYCLED POLYESTER
What: A fabric made from recycled plastic often used for swimwear & activewear.
How: primarily using waste plastic bottles, the material is melted down (using some harsh chemicals) and recycled.
Reduces (landfill & ocean) waste
​Still releases microplastics
RECYCLED LEATHER
What: made from discarded pre-consumer (offcuts) and post consumer leather waste.
How: a process of cleaning, shredding and grinding into a pulp that is mixed with chemical agents to create leather sheets.
Reduces chemical & water usage​
Reduces (landfill) waste
RECYCLED WOOL
What: wool made from pre-consumer waste (eg. offcuts) and / or post-consumer waste (eg. old wool clothes).
How: a process of sorting cleaning, shredding and carding to create the recycled material.
Reduces chemical & water usage
Biodegradable
RECYCLED NYLON
What: nylon made from pre-consumer waste (eg. offcuts) and / or post-consumer waste (eg. old fishing nets).
How: a process of sorting, shredding, melting and spinning into a recycled fibre.
Reduces (landfill & ocean) waste
​Still releases microplastics
RECYCLED PLASTIC
What: a broad term used to describe plastic that’s been made from all types of plastic waste.
How: plastic waste is collected and sorted, washed to remove impurities, shredded into flakes and melted down into a usable material.
Reduces (landfill & ocean) waste
​Still releases microplastics